An Integrated Model of Ethical Decision-making: a Proposed Pedagogical Framework for a Marketing Ethics Curriculum

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dc.contributor.authorAgarwal, Jamesen_US
dc.contributor.authorMalloy, David C.en_US
dc.date.accessioned2014-12-05T22:36:04Z
dc.date.available2014-12-05T22:36:04Z
dc.date.issued2002
dc.descriptionPostprint downloaded as per publisher's instructions 12/03/2014. Publisher's version must be acknowledged. http://link.springer.com.ezproxy.lib.ucalgary.ca/article/10.1023/A:1015225623047#en_US
dc.description.abstractThis paper presents an integrated model of ethical decision-making in marketing that incorporates teleological, deontological and existential theory. First, this framework provides a descriptive model, which enables the decision-maker to evaluate each step of the decision-making process from three disparate perspectives in order to ensure a more comprehensive ethical decision – that is, one which is good, right, and authentic. A set of moderating factors that influence the process and the outcome of the ethical decision-making process is also identified. Second, we propose a pedagogical framework in developing a set of modules for a course curriculum on ethical decision-making in marketing. It has been argued that the approaches to teaching marketing ethics have traditionally been based upon normative theories and that students of marketing ethics have been deprived of the opportunity to personalize their value systems in ethical situations. Our proposed integrated framework allows for the student to apply personal values to bear on the decision context since existentialism, at the core foundation, is really a theory of choice.en_US
dc.description.refereedYesen_US
dc.identifier.citationAgarwal, James and David C. Malloy (2002), "An Integrated Model of Ethical Decision-Making: A Proposed Pedagogical Framework for Marketing Curriculum," Teaching Business Ethics, Vol. 6, Issue 2, pp. 245-268.en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34076
dc.identifier.issn1382-6891
dc.identifier.urihttp://hdl.handle.net/1880/50288
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.publisher.corporateUniversity of Calgaryen_US
dc.publisher.facultyHaskayne School of Businessen_US
dc.publisher.urlhttp://link.springer.com.ezproxy.lib.ucalgary.ca/en_US
dc.subjectEthicsen_US
dc.subjectPhilosophy of Educationen_US
dc.subject.otherBusiness Educationen_US
dc.subject.otherManagementen_US
dc.titleAn Integrated Model of Ethical Decision-making: a Proposed Pedagogical Framework for a Marketing Ethics Curriculumen_US
dc.typejournal article
thesis.degree.disciplineMarketingen_US
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