An Exploratory Analysis of the Nature and Extent of Individual Differences in Perception

Simple item page
dc.contributor.authorRitchie, J. R. Brenteng
dc.date.accessioned2009-06-15T17:43:15Z
dc.date.available2009-06-15T17:43:15Z
dc.date.issued1974-02
dc.description.abstractConsumer perceptions of 12 leisure activities were examined to determine the extent of individual differences. The perceptual variation among respondents was substantially greater than expected by chance. Cluster analysis was used to classify the nature of the observed perceptual differences.eng
dc.description.refereedYeseng
dc.identifier.citationRitchie, J.R. Brent. An Exploratory Analysis of the Nature and Extent of Individual Differences in Perception. Journal of Marketing Research, Vol. XI, No. 1, pp. 41-49, February 1974.eng
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34036
dc.identifier.issn0022-2437
dc.identifier.urihttp://hdl.handle.net/1880/47296
dc.language.isoengeng
dc.publisherAmerican Marketing Associationeng
dc.publisher.corporateUniversity of Calgaryeng
dc.publisher.facultyHaskayne School of Businesseng
dc.publisher.urlhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JournalofMarketingResearch.aspxeng
dc.titleAn Exploratory Analysis of the Nature and Extent of Individual Differences in Perceptioneng
dc.typejournal article
thesis.degree.disciplineTourism Managementeng
Files
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.87 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Haskayne School of Business Research & Publications