The Hidden Harms of Single-Event Sports Betting in Ontario

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dc.contributor.authorLewis, Johanna
dc.date.accessioned2024-09-09T15:34:41Z
dc.date.available2024-09-09T15:34:41Z
dc.date.issued2024-09
dc.description.abstractSports betting is everywhere. Since single-event sports betting was legalized in Canada in 2021, sports games have become saturated by gambling messages. A recent study found that viewers were exposed to 2.8 references to sports betting every minute of the live sports broadcasts the researchers studied. On average, more than one fifth (21.6 percent) of viewing time included some form of gambling reference. Viewers are starting to get fed up. An Ipsos survey in January 2023 found that almost half (48 percent) of Canadians believe that the number of sports-betting ads is excessive. When asked whether there should be limits on the number and placement of ads, nearly two-thirds (63 percent) agreed.
dc.identifier.urihttps://hdl.handle.net/1880/119655
dc.language.isoen
dc.publisherCardus Work and Economics
dc.publisher.institutionCardus Work and Economics
dc.rights© Cardus, 2024. This work is licensed under a Creative Commons Attribution-Noncommercial-NoDerivatives Works 4.0 International License.
dc.rightsAttribution-NonCommercial-NoDerivs 2.5 Canadaen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/ca/
dc.titleThe Hidden Harms of Single-Event Sports Betting in Ontario
dc.typeTechnical Report
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