Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review
dc.contributor.author | Agarwal, James | en_US |
dc.contributor.author | Malhotra, Naresh K. | en_US |
dc.contributor.author | Peterson, Mark | en_US |
dc.date.accessioned | 2015-01-15T17:28:57Z | |
dc.date.available | 2015-01-15T17:28:57Z | |
dc.date.issued | 1996 | |
dc.description | Postprint uploaded 01/12/2015 link to Publisher's version with doi http://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/doi/full/10.1108/02651339610131379 publisher's source acknowledged | en_US |
dc.description.abstract | Notes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems. Organizes these issues around a six‐step framework which includes elements such as problem definition, the development of an approach and research design formulation. Notes that the marketing research problem can be defined by comparing the phenomenon or behaviour in separate cultural contexts and eliminating the influence of the self‐reference criterion. Discusses issues in data analysis such as treatment of outliers and standardization of data. Concludes with an interpretation of results and report presentation. | en_US |
dc.description.refereed | Yes | en_US |
dc.identifier.citation | Naresh K. Malhotra, James Agarwal, Mark Peterson, (1996) "Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review", International Marketing Review, Vol. 13 Iss: 5, pp.7 - 43 | en_US |
dc.identifier.doi | http://dx.doi.org/10.11575/PRISM/34121 | |
dc.identifier.issn | 0265-1335 | |
dc.identifier.uri | http://hdl.handle.net/1880/50310 | |
dc.language.iso | eng | en_US |
dc.publisher | Emerald Insight | en_US |
dc.publisher.corporate | University of Calgary | en_US |
dc.publisher.faculty | Haskayne School of Business | en_US |
dc.publisher.url | http://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/ | en_US |
dc.subject | International Marketing | en_US |
dc.subject | Marketing Research | en_US |
dc.subject | Methodology | en_US |
dc.subject | National Cultures | en_US |
dc.title | Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review | en_US |
dc.type | journal article | |
thesis.degree.discipline | Marketing | en_US |
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