Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review

dc.contributor.authorAgarwal, Jamesen_US
dc.contributor.authorMalhotra, Naresh K.en_US
dc.contributor.authorPeterson, Marken_US
dc.date.accessioned2015-01-15T17:28:57Z
dc.date.available2015-01-15T17:28:57Z
dc.date.issued1996
dc.descriptionPostprint uploaded 01/12/2015 link to Publisher's version with doi http://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/doi/full/10.1108/02651339610131379 publisher's source acknowledgeden_US
dc.description.abstractNotes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems. Organizes these issues around a six‐step framework which includes elements such as problem definition, the development of an approach and research design formulation. Notes that the marketing research problem can be defined by comparing the phenomenon or behaviour in separate cultural contexts and eliminating the influence of the self‐reference criterion. Discusses issues in data analysis such as treatment of outliers and standardization of data. Concludes with an interpretation of results and report presentation.en_US
dc.description.refereedYesen_US
dc.identifier.citationNaresh K. Malhotra, James Agarwal, Mark Peterson, (1996) "Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review", International Marketing Review, Vol. 13 Iss: 5, pp.7 - 43en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34121
dc.identifier.issn0265-1335
dc.identifier.urihttp://hdl.handle.net/1880/50310
dc.language.isoengen_US
dc.publisherEmerald Insighten_US
dc.publisher.corporateUniversity of Calgaryen_US
dc.publisher.facultyHaskayne School of Businessen_US
dc.publisher.urlhttp://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/en_US
dc.subjectInternational Marketingen_US
dc.subjectMarketing Researchen_US
dc.subjectMethodologyen_US
dc.subjectNational Culturesen_US
dc.titleMethodological issues in cross‐cultural marketing research: A state‐of‐the‐art reviewen_US
dc.typejournal article
thesis.degree.disciplineMarketingen_US
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