Festivals and events in Calgary: a situational analysis & strategic direction

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dc.contributor.advisorPerks, William T.
dc.contributor.authorBundgaard, Dora L.
dc.coverage.spatial2000002523en
dc.date.accessioned2017-12-18T21:09:21Z
dc.date.available2017-12-18T21:09:21Z
dc.date.issued1992
dc.descriptionBibliography: p. 116-123.en
dc.description.abstractThis study describes and analyzes the organization, production and administration of festivals and special events, and the relationship of these activities to Calgary's municipal corporation. A strategic approach is taken to explore the future. Historical roots of festivals and events are traced, leading to contemporary perceptions of the role of festivals and events. A typology is adapted to reflect the involvement of different types of organizations in the production of festivals and events. Festivals are perceived to serve several purposes for the municipal organization. These include recreation, improvement of urban environments, quality of life, cultural and community development. Festivals also contribute towards marketing and promotion of the city as an investment and tourism product. The scope of involvement of various organizations in the production of festivals and events in Calgary is described. A Situational Analysis derived from strategic planning theory is applied to the Calgary case. Key aspects of the Internal Analysis are derived through an examination of the organizational capacities of the Calgary municipal organization. The External Analysis examines social, quality of life and economic trends. Situational analysis is applied to festival and event production and implementation by Calgary's municipal organization. Recommendations to the municipal organization are presented in two scenarios. One scenario logic internalizes leadership for festivals and events within a mission-driven municipal organization which acts as a tourism entrepreneur. The second scenario presumes the creation of a special authority as a city independent festival impresario. Conclusions are drawn as to the suitability of the strategic analysis approach and possible topics for festivals research.
dc.format.extentiii, 123 leaves ; 30 cm.en
dc.identifier.citationBundgaard, D. L. (1992). Festivals and events in Calgary: a situational analysis & strategic direction (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/477en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/477
dc.identifier.isbn0315792108en
dc.identifier.lccGT 3935 B86 1993en
dc.identifier.urihttp://hdl.handle.net/1880/101478
dc.language.isoeng
dc.publisher.facultyEnvironmental Design
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subject.lcshFestivals - Alberta - Calgary - Management
dc.subject.lcshCalgary (Alta.) - Festivals, etc.
dc.titleFestivals and events in Calgary: a situational analysis & strategic direction
dc.typemaster thesis
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Environmental Design (MEDes)
ucalgary.item.requestcopytrue
ucalgary.thesis.accessionTheses Collection 58.002:Box 810 520535235
ucalgary.thesis.notesoffsiteen
ucalgary.thesis.uarcreleaseyen
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