Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries

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dc.contributor.authorAgarwal, Jamesen_US
dc.contributor.authorMalhotra, Naresh K.en_US
dc.contributor.authorWu, Terryen_US
dc.date.accessioned2014-12-05T22:18:56Z
dc.date.available2014-12-05T22:18:56Z
dc.date.issued2002
dc.descriptionDownloaded post print as per publisher's instructions. Link to publisher's versionhttp://www.jstor.org.ezproxy.lib.ucalgary.ca/stable/info/40835505#bibInfo 01/12/2014en_US
dc.description.abstractThis paper is an attempt to study the impact of a trading bloc on a member country's product image. Specifically, we examine whether consumers' attitude toward NAFTA influences consumers' confidence, attitude, and purchase intention of Mexican-made product. Drawing from stimulus generalization and attitude conditioning theory, a theoretical ethic-based cross-cultural model is developed and tested using two samples of student buyers/users of Mexican-made personal computers in the United States and Canada.en_US
dc.description.refereedYesen_US
dc.identifier.citationAgarwal, James, Naresh K. Malhotra, and Terry Wu (2002), “Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries,” Management International Review, Vol. 42, Issue 4, pp. 441-471.en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34092
dc.identifier.issn09388249
dc.identifier.urihttp://hdl.handle.net/1880/50284
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.publisher.corporateUniversity of Calgaryen_US
dc.publisher.facultyHaskayne School of Businessen_US
dc.publisher.urlhttp://www.springeronline.comen_US
dc.subjectBusinessen_US
dc.subjectEconomicsen_US
dc.subject.otherManagement & Organizational Behaviouren_US
dc.titleDoes NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countriesen_US
dc.typejournal article
thesis.degree.disciplineMarketingen_US
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