An empirical study of airport branding at selected Canadian international airports

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dc.contributor.advisorRitchie, J. R. Brent
dc.contributor.authorTse, Ivan Anthony
dc.date.accessioned2017-12-18T21:35:55Z
dc.date.available2017-12-18T21:35:55Z
dc.date.issued2007
dc.descriptionBibliography: p. 180-198en
dc.description.abstractAs the airport industry becomes more sophisticated and competitive, airport managers are including airport branding elements into their development pl ans to help create a distinctive, memorable and positive airport experience from the moment a passenger steps into the terminal until the moment they leave it. These branding elements include: 1) the choice of food and beverage facilities; 2) retail shopping; 3) pricing policies; 4) artwork; 5) the architectural design; 6) the choice of services and amenities; 7) airport service staff; and 8) the airport logo and slogan. Passengers at three Canadian airports were surveyed to find out how important each of these eight airport branding elements were in creating an airport experience that was positive, distinctive and memorable. The questionnaire results showed that certain branding elements, such as the service staff and architectural design, were rated very highly. Branding elements such as the logo/slogan scored consistently low across airports.
dc.format.extentxiv, 299 leaves : ill. ; 30 cm.en
dc.identifier.citationTse, I. A. (2007). An empirical study of airport branding at selected Canadian international airports (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/1850en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/1850
dc.identifier.urihttp://hdl.handle.net/1880/102851
dc.language.isoeng
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.titleAn empirical study of airport branding at selected Canadian international airports
dc.typemaster thesis
thesis.degree.disciplineManagement
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Business Administration (MBA)
ucalgary.item.requestcopytrue
ucalgary.thesis.accessionTheses Collection 58.002:Box 1759 520492276
ucalgary.thesis.notesUARCen
ucalgary.thesis.uarcreleaseyen
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