What Are Your Customers Saying About you?

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dc.contributor.authorAgarwal, Jamesen_US
dc.contributor.authorMalhotra, Naresh Ken_US
dc.contributor.authorNdubisi, Nelson Oen_US
dc.date.accessioned2014-11-04T20:37:16Z
dc.date.available2014-11-04T20:37:16Z
dc.date.issued2010
dc.descriptionArticle deposited according to publisher policy posted on SHERPA/ROMEO Nov. 4, 2014.en_US
dc.description.abstractThe article presents a research which examines the relationship marketing based on the three dimensions of customer satisfaction, brand loyalty, and compliant behavior. Literature's related to the aspects of relationship marketing such as customer confidence and conflict handling and the demographics variables of ethnicity and income are presented. The researchers utilized the empirical method with integrated model to analyze relationship marketing with the variables. Results of the study indicate significant association of conflict handling and communication with customer loyalty and the positive contribution of the three dimensions to costumer satisfaction. Also noted is the need for the marketers to build customer relationship based on trust and competence.en_US
dc.description.refereedYesen_US
dc.identifier.citationMalhotra, Y. K., Agarwal, J., & Ndubisi, N. O. (2010). What Are Your Customers Saying About you?. Marketing Research, 22(4), 20-25.en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34134
dc.identifier.issn1040-8460
dc.identifier.urihttp://hdl.handle.net/1880/50253
dc.language.isoengen_US
dc.publisherAmerican Marketing Associationen_US
dc.publisher.corporateUniversity of Calgaryen_US
dc.publisher.facultyHaskayne School of Businessen_US
dc.publisher.urlhttp://www.ama.org/en_US
dc.subjectRelationship Marketingen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectBrand Loyaltyen_US
dc.subjectConsumer Complaintsen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectConflict Managementen_US
dc.subjectEmpirical Researchen_US
dc.subjectCustomer Relationsen_US
dc.titleWhat Are Your Customers Saying About you?en_US
dc.typejournal article
thesis.degree.disciplineMarketingen_US
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