Essays on Information Privacy and Personal Data Markets

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dc.contributor.advisorPatterson, Raymond
dc.contributor.authorEshghi, Ashkan
dc.contributor.committeememberNault, Barrie
dc.contributor.committeememberHidaji, Hooman
dc.contributor.committeememberAnderson, Mark
dc.contributor.committeememberTayi, Giri
dc.date2023-02
dc.date.accessioned2023-01-06T21:06:54Z
dc.date.available2023-01-06T21:06:54Z
dc.date.issued2022-12-31
dc.description.abstractThe extensive and growing use of the Internet over the past decade has provided businesses with vast opportunities to learn more about their online customers. These data might be quite beneficial for organizations operating in a variety of areas. However, internet users are concerned about the privacy of their online information since their personal information is gathered and shared without their consent. Different internet marketplaces are impacted by these privacy problems. We examine the impact of online privacy concerns on processes and decisions in three distinct market settings. First, we investigate how websites disclose personal information about their users with third parties and what drives them to conceal such sharing. Our data demonstrate that obfuscation of information sharing is a viable strategy for websites.  Second, we propose an incentive-compatible compensation mechanism and novel sampling methods for a platform to get users' permission to share their data on a personal data marketplace. We analyze the tradeoffs between sample size, bias, cost, and privacy, as well as the performance of the proposed methods in comparison to benchmarks. Third, we examine a market for advertising in which individuals sell their attention to advertisers through a platform intermediary. We study how consumers' lack of awareness about the value of their attention influences their decision-making.en_US
dc.identifier.citationEshghi, A. (2023). Essays on Information Privacy and Personal Data Markets (Doctoral thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca.en_US
dc.identifier.urihttp://hdl.handle.net/1880/115656
dc.identifier.urihttps://dx.doi.org/10.11575/PRISM/40582
dc.publisher.facultyHaskayne School of Businessen_US
dc.publisher.institutionUniversity of Calgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.en_US
dc.subjectOnline Privacyen_US
dc.subjectInformation Securityen_US
dc.subjectOnline Advertisingen_US
dc.subjectInformation Systemsen_US
dc.subject.classificationEducation--Businessen_US
dc.subject.classificationBusiness Administration--Managementen_US
dc.titleEssays on Information Privacy and Personal Data Marketsen_US
dc.typedoctoral thesisen_US
thesis.degree.disciplineBusiness, Haskayne School of Businessen_US
thesis.degree.grantorUniversity of Calgaryen_US
thesis.degree.nameDoctor of Philosophy (PhD)en_US
ucalgary.item.requestcopytrueen_US
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