Sustainable Packaging/Branding Design for Fair Trade Tea Production in China

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atmire.migration.oldid5488
dc.contributor.advisorWylant, Barry
dc.contributor.authorLiu, Yuting
dc.contributor.committeememberGerlach, Craig
dc.contributor.committeememberSinclair, Brian
dc.date.accessioned2017-04-27T15:31:34Z
dc.date.available2017-04-27T15:31:34Z
dc.date.issued2017
dc.date.submitted2017en
dc.description.abstractSustainable packaging design plays an important role in improving a product’s environmental and social impact. Due to the problem of unsustainable tea packaging existing in the Chinese market, this thesis investigated a sustainable fair trade approach to the branding and distribution of tea in China. In order to develop this sustainable approach, research was conducted into the history of tea, the sustainability aspects of the Chinese tea market, and notions of sustainability and sustainable design. In addition, precedents of sustainable packaging design were examined. Synthesizing all the information in the end, a branding/packaging/fair trade design solution is proposed as a way to achieve the sustainability objectives identified in the thesis.en_US
dc.identifier.citationLiu, Y. (2017). Sustainable Packaging/Branding Design for Fair Trade Tea Production in China (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/27944en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/27944
dc.identifier.urihttp://hdl.handle.net/11023/3750
dc.language.isoeng
dc.publisher.facultyEnvironmental Design
dc.publisher.facultyGraduate Studies
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subjectDesign and Decorative Arts
dc.subject.otherpackaging design
dc.subject.othersustainable design
dc.titleSustainable Packaging/Branding Design for Fair Trade Tea Production in China
dc.typemaster thesis
thesis.degree.disciplineIndustrial Design
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Environmental Design (MEDes)
ucalgary.item.requestcopytrue
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