Are all Outgroups Created Equal? Consumer Identity and Dissociative Influence

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dc.contributor.authorWhite, Katherineeng
dc.contributor.authorDahl, Darren Weng
dc.date.accessioned2011-01-21T21:26:58Z
dc.date.available2011-01-21T21:26:58Z
dc.date.issued2007
dc.descriptionArticle deposited according to publisher policy on SHERPA/ROMEO, 01/21/2011.eng
dc.description.abstractPast research finds that consumers exhibit weak self-brand connections to brands associated with out-groups. We extend this work by demonstrating that products associated with dissociative reference groups have a greater impact on consumers’ negative self-brand connections, product evaluations, and choices than do products associated with out-groups more generally. In addition, both situational priming and chronic identification with one’s in-group moderate the avoidance of products associated with dissociative reference groups. Further, we demonstrate the conditions under which dissociative influence does not occur and discuss the implications of the research.eng
dc.description.refereedYeseng
dc.identifier.citationWhite, Katherine and Darren W. Dahl (2007), “Are all Outgroups Created Equal? Consumer Identity and Dissociative Influence,” Journal of Consumer Research, 34 (4), 525-536.eng
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34071
dc.identifier.issn1531-8125
dc.identifier.urihttp://hdl.handle.net/1880/48386
dc.language.isoengeng
dc.publisherUniversity of Chicago Presseng
dc.publisher.corporateUniversity of Calgaryeng
dc.publisher.facultyHaskayne School of Businesseng
dc.publisher.urlhttp://jcr.wisc.edu/eng
dc.subjectBRAND name productseng
dc.subjectCONSUMERS -- Researcheng
dc.subject.otherBRAND identificationeng
dc.subject.otherBRAND evaluationeng
dc.subject.otherRESEARCHeng
dc.subject.otherCONSUMER behavior -- Researcheng
dc.subject.otherCOMMERCIAL productseng
dc.subject.otherBRANDING (Marketing)eng
dc.subject.otherREFERENCE groupseng
dc.subject.otherIDENTIFICATION (Psychology)eng
dc.subject.otherGROUP identityeng
dc.subject.otherSOCIAL normseng
dc.subject.otherSOCIAL groupseng
dc.subject.otherSOCIAL aspectseng
dc.titleAre all Outgroups Created Equal? Consumer Identity and Dissociative Influenceeng
dc.typejournal article
thesis.degree.disciplineMarketingeng
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