China's entry to WTO: global marketing issues, impact, and implications for China

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dc.contributor.authorAgarwal, Jamesen_US
dc.contributor.authorWu, Terryen_US
dc.date.accessioned2014-11-24T21:20:08Z
dc.date.available2014-11-24T21:20:08Z
dc.date.issued2004
dc.descriptionPublisher's Post-print downloaded 11/19/2014 Publisher's source acknowledged http://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/doi/pdfplus/10.1108/02651330410539620en_US
dc.description.abstractThe transition from a command economy to a market‐based economy has been remarkably successful in China. After 15 years of negotiations, China finally joined the World Trade Organization (WTO) in December 2001. Because of trade and investment liberalization under the WTO, there will be greater competition between Chinese and foreign firms, both inside China and outside China. While there is a great deal of economic literature on China's entry to the WTO, there has been no research on the global marketing impact and implications of China's membership of the WTO. This paper is an attempt to fill this gap. The objective of this study is to examine the general impact of China's entry to the WTO and to assess the global marketing implications of specific trade‐related policy issues within the WTO framework for China. Eleven specific WTO policy issues are examined and several global marketing propositions offered in terms of the WTO's impact on and implications for China.en_US
dc.description.refereedYesen_US
dc.identifier.citationJames Agarwal, Terry Wu, (2004) "China's entry to WTO: global marketing issues, impact, and implications for China", International Marketing Review, Vol. 21 Iss: 3, pp.279 - 300en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34081
dc.identifier.issn0265-1335
dc.identifier.urihttp://hdl.handle.net/1880/50265
dc.language.isoengen_US
dc.publisherEmerald Group Publishingen_US
dc.publisher.corporateUniversity of Calgaryen_US
dc.publisher.facultyHaskayne School of Businessen_US
dc.publisher.urlhttp://www.emeraldinsight.com/en_US
dc.subjectChinaen_US
dc.subjectTradeen_US
dc.subjectDirect Investmenten_US
dc.subjectInternational Marketingen_US
dc.titleChina's entry to WTO: global marketing issues, impact, and implications for Chinaen_US
dc.typejournal article
thesis.degree.disciplineMarketingen_US
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