Applying communication theory to public archaeology

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dc.contributor.advisorDawson, Peter
dc.contributor.authorKempenaar, Edward John
dc.date.accessioned2017-12-18T21:48:50Z
dc.date.available2017-12-18T21:48:50Z
dc.date.issued2005
dc.descriptionBibliography: p. 118-133en
dc.description.abstractWith easily accessible mass communication technologies and advanced presentation software, archaeology is increasingly relying on more complex communication processes to engage the public. With little academic recognition, however, communication studies in archaeology have largely been limited to commentary and speculation. In this thesis, variables that affect the mass communication process of a web-based archaeological message were tested to ascertain what areas of communication theory archaeologists should be examining (Arctic archaeology was used as an example). It was found that when grade six elementary school students accessed and wrote about what they had learned from a website pertaining to archaeology, multiple factors including content, medium, communication dynamics, and technology affected choice and information retention. This thesis demonstrates that for archaeologists to effectively deliver and maintain control over the perception of their discipline, they need to understand the processes by which they communicate.
dc.format.extentix, 141 leaves : ill. ; 30 cm.en
dc.identifier.citationKempenaar, E. J. (2005). Applying communication theory to public archaeology (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/2525en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/2525
dc.identifier.urihttp://hdl.handle.net/1880/103526
dc.language.isoeng
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.titleApplying communication theory to public archaeology
dc.typemaster thesis
thesis.degree.disciplineArchaeology
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Arts (MA)
ucalgary.item.requestcopytrue
ucalgary.thesis.accessionTheses Collection 58.002:Box 1584 520492101
ucalgary.thesis.notesUARCen
ucalgary.thesis.uarcreleaseyen
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