A Novel Approach to Employee Recruitment: Gamification

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atmire.migration.oldid2663
dc.contributor.advisorChapman, Derek
dc.contributor.authorChow, Sam
dc.date.accessioned2014-10-07T17:36:40Z
dc.date.embargolift2016-10-06T17:36:40Z
dc.date.issued2014-10-07
dc.date.submitted2014en
dc.description.abstractGamification is the use of game-design in a non-game context to attract, engage and elicit desired behaviors. Recently, a number of organizations have employed the use of gamification for the purpose of employee recruitment. Results of these gamified recruitment processes are purportedly positive, although no empirical studies to date have been conducted to determine their effectiveness. This thesis was designed to provide an objective and empirical analysis of the efficacy of gamified recruitment procedures compared to traditional recruitment practices. Results indicated that traditional recruitment processes were more effective in changing participant attitudes towards organizations than the gamified processes. However, although traditional recruitment practices engendered more positive attitudes towards companies, both recruitment practices generated a similar amount of interest in terms of applying for jobs at the respective company. Implications of these findings are discussed.en_US
dc.description.embargoterms2 yearsen_US
dc.identifier.citationChow, S. (2014). A Novel Approach to Employee Recruitment: Gamification (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/24927en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/24927
dc.identifier.urihttp://hdl.handle.net/11023/1916
dc.language.isoeng
dc.publisher.facultyGraduate Studies
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subjectPsychology--Industrial
dc.titleA Novel Approach to Employee Recruitment: Gamification
dc.typemaster thesis
thesis.degree.disciplinePsychology
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Science (MSc)
ucalgary.item.requestcopytrue
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