‘You’re Doing It Wrong’: How Paratexts, Online Communities, and User Innovation Shape Development and Culture in World of Warcraft
| atmire.migration.oldid | 664 | |
| dc.contributor.advisor | Feng, Patrick | |
| dc.contributor.author | Crosby, Brendan | |
| dc.date.accessioned | 2013-01-25T17:25:43Z | |
| dc.date.available | 2013-06-15T07:01:38Z | |
| dc.date.issued | 2013-01-25 | |
| dc.date.submitted | 2013 | en |
| dc.description.abstract | Massively Multiplayer Role Playing Games (MMOs) occupy a curious position at the crossroads of culture and technology. While users are free to immerse themselves in virtual worlds, they remain largely removed from the formal systems of administration and development governing these realms. Yet, despite their lack of direct influence, users have managed to influence MMO games in profound ways. This is particularly true of the popular game World of Warcraft (WoW), which serves as the focus of this study. Based on evidence gathered from interviews with average WoW users and the theories of Rene Glas and Eric von Hippel on stakeholder theory and user-driven innovation respectively, I argue that users have enhanced their own agency and precipitated the introduction of novel gameplay elements and innovative techniques through the utilization of user-created resources called paratexts and the formation of unique online communities. | en_US |
| dc.identifier.citation | Crosby, B. (2013). ‘You’re Doing It Wrong’: How Paratexts, Online Communities, and User Innovation Shape Development and Culture in World of Warcraft (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/28730 | en_US |
| dc.identifier.doi | http://dx.doi.org/10.11575/PRISM/28730 | |
| dc.identifier.uri | http://hdl.handle.net/11023/476 | |
| dc.language.iso | eng | |
| dc.publisher.faculty | Graduate Studies | |
| dc.publisher.institution | University of Calgary | en |
| dc.publisher.place | Calgary | en |
| dc.rights | University of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission. | |
| dc.subject | Mass Communications | |
| dc.subject.classification | Paratext | en_US |
| dc.subject.classification | Online Community | en_US |
| dc.subject.classification | User Innovation | en_US |
| dc.title | ‘You’re Doing It Wrong’: How Paratexts, Online Communities, and User Innovation Shape Development and Culture in World of Warcraft | |
| dc.type | master thesis | |
| thesis.degree.discipline | Communications Studies | |
| thesis.degree.grantor | University of Calgary | |
| thesis.degree.name | Master of Arts (MA) | |
| ucalgary.item.requestcopy | true |