Beating a Dead Elephant: Rhetorical Appeals of the Romneys’ and Obamas’ 2012 National Convention Speeches

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atmire.migration.oldid4008
dc.contributor.advisorSmith, Tania
dc.contributor.authorJette, Ashley
dc.contributor.committeememberMelnyk, George
dc.contributor.committeememberClarke, Michael Tavel
dc.date.accessioned2016-01-08T23:16:21Z
dc.date.available2016-01-08T23:16:21Z
dc.date.issued2016-01-08
dc.date.submitted2016en
dc.description.abstractThis thesis examines the rhetorical strategies used in the speeches of Mitt and Ann Romney, and Barack and Michelle Obama at the 2012 Republican and Democratic National Conventions. It does so in order to gain insight into the communications strategies of each of the major political parties, and project about the future directions of The Republican Party. The method of this study involves a comparative rhetorical analysis of the four speeches mentioned, and examines the rhetorical strategies used in each of these speeches. Similarities and differences were observed between the ways that each speaker appealed to Americans of lower socioeconomic status, female voters, and Christian voters. Additionally, news media and other online sources were used to contextualize each speech, and gauge audience responses to them. This study hypothesizes that in order to continue to contend with the Democratic Party, the Republican Party may need to alter its rhetoric to be more appealing to diverse groups of voters.en_US
dc.identifier.citationJette, A. (2016). Beating a Dead Elephant: Rhetorical Appeals of the Romneys’ and Obamas’ 2012 National Convention Speeches (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/25099en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/25099
dc.identifier.urihttp://hdl.handle.net/11023/2738
dc.language.isoeng
dc.publisher.facultyGraduate Studies
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subjectSpeech Communication
dc.subjectRhetoric and Composition
dc.subjectAmerican Studies
dc.subjectPolitical Science
dc.subject.classificationRhetoricalen_US
dc.subject.classificationAnalysisen_US
dc.subject.classificationPoliticalen_US
dc.subject.classificationCommunicationen_US
dc.subject.classificationPresidentialen_US
dc.subject.classificationSpeechen_US
dc.subject.classificationRomneyen_US
dc.subject.classificationObamaen_US
dc.subject.classificationRhetoricen_US
dc.subject.classificationPathosen_US
dc.subject.classificationEthosen_US
dc.subject.classificationIdentificationen_US
dc.subject.classificationaudienceen_US
dc.subject.classificationVotersen_US
dc.titleBeating a Dead Elephant: Rhetorical Appeals of the Romneys’ and Obamas’ 2012 National Convention Speeches
dc.typemaster thesis
thesis.degree.disciplineCommunication and Culture
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Arts (MA)
ucalgary.item.requestcopytrue
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