Discourse analysis covers a vast range of types of language use, including onversations, monologues of various sorts (lectures, sermons, political speeches), narratives, jokes, and much else in both oral and written modes. It is not surprising, therefore, that quite distinct approaches to discourse have evolved, often with very different research orientations, methodologies, and data sources. In this short contribution, a characterization is offered of two typical research paradigms in discourse analysis. One approach derives primarily from concerns of a sociological and sociolinguistic nature and the other from the perspective of experimental psycholinguistics and cognitive science.