The concept and measurement of advertising creativity

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38556Collins.pdf (11.37 MB)
Date
1998
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Description
Bibliography: p. 194-223
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Citation
Collins, E. L. (1998). The concept and measurement of advertising creativity (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/14253
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http://hdl.handle.net/1880/26188
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