The concept and measurement of advertising creativity

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dc.contributor.advisorMiciak, Alan
dc.contributor.authorCollins, Emily Louise
dc.date.accessioned2005-07-29T15:07:30Z
dc.date.available2005-07-29T15:07:30Z
dc.date.issued1998
dc.descriptionBibliography: p. 194-223en
dc.format.extentxv, 257 leaves ; ill. ; 30 cm.en
dc.identifier.citationCollins, E. L. (1998). The concept and measurement of advertising creativity (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/14253en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/14253
dc.identifier.isbn0612385566en
dc.identifier.lccHF5823 .C65 1998en
dc.identifier.urihttp://hdl.handle.net/1880/26188
dc.language.isoeng
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subject.lccHF5823 .C65 1998en
dc.subject.lcshAdvertising.
dc.subject.lcshCreative ability in business.
dc.titleThe concept and measurement of advertising creativity
dc.typemaster thesis
thesis.degree.disciplineManagement
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Business Administration (MBA)
ucalgary.item.requestcopytrue
ucalgary.thesis.accessionTheses Collection 58.002:Box 1132 520680196
ucalgary.thesis.notesUARCen
ucalgary.thesis.uarcreleaseyen
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