How marketing practices affect education: A comparative case study of Canada, the United States and Australia

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dc.contributor.authorEaton, Sarah E.
dc.date.accessioned2017-04-17T16:15:49Z
dc.date.available2017-04-17T16:15:49Z
dc.date.issued2007-05-28
dc.description.abstractThis paper examines the theory and practice of the commercialization of education in Canada, using comparative examples from the United States and Australia. Critical theory provides the framework for the study. From the broad focus of business practice, the examination is narrowed down to marketing, and even further to branding, at all levels, from kindergarten through to post-secondary.en_US
dc.description.refereedYesen_US
dc.identifier.citationEaton, S. E., & Goddard, J. T. (2007). How marketing practices affect education: A comparative case study of Canada, the United States and Australia. Paper presented at the 76th Annual Congress of the Humanities and Social Sciences at the annual meeting of the Canadian Society for the Study of Education (CSSE), as part of the sub-group, Canadian Association for the Study of Educational Administration (CASEA), University of Saskatoon, SK.en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/31634
dc.identifier.urihttp://hdl.handle.net/1880/51931
dc.language.isoenen_US
dc.publisher.facultyEducationen_US
dc.publisher.institutionUniversity of Calgaryen_US
dc.rightsAttribution Non-Commercial No Derivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCandaen_US
dc.subjectUnited Statesen_US
dc.subjectAustraliaen_US
dc.subjectHigher Educationen_US
dc.titleHow marketing practices affect education: A comparative case study of Canada, the United States and Australiaen_US
dc.typePresentationen_US
thesis.degree.disciplineEducationen_US
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